Fashion

Fashion film to inaugurate South Korean, London-based designer Eudon Choi’s AW 12 collection, now launched exclusively at Selfridges in London.

Inspired by the simplicity yet complex detail work on the garments, the film brings together elements from everyday life while merging them with a futuristic vision.

The piece was choreographed by contemporary dance choreographer Tim Casson, previously an assistant to Wayne McGregor and part of the Jasmin Vardimon Company, who’s visual palette of mechanical hand and arm movements highlight the structure and details of the garments.

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